Illustrative rescue concepts
These are spec redesign concepts, not client case studies. They show how DGA frames common home-service website problems and the conversion opportunities behind the fix.
Featured concept / Plumbing
See how a clearer emergency path, service selector, and mobile booking flow could replace content clutter for a local plumbing prospect.
Concept disclosure
Rakeman Plumbing concept redesign — not affiliated with or commissioned by Rakeman Plumbing.
Explore the spec rebuildHow we see the work
Expected improvements are directional goals, not guaranteed outcomes. The right plan depends on your market, offer, traffic, and follow-up.
01
Before
A homeowner lands on a generic service page, cannot quickly confirm the service area or next step, and keeps searching.
Spec rescue
A spec rescue concept puts the urgent service, local coverage, proof points, and call path in the first screen.
Expected improvement: less hesitation for urgent visitors and a clearer route to call or request help.
02
Before
Every service is given the same weight, so a high-intent visitor has to hunt for what they need and why you are the right fit.
Spec rescue
A spec redesign organizes services around real homeowner decisions, with focused pages and stronger proof near each action.
Expected improvement: easier service discovery and more qualified inquiry paths.
03
Before
The desktop site shrinks onto a phone with small targets, crowded copy, and no confident next step.
Spec rescue
A mobile-first concept gives the primary offer, trust cues, and conversion actions enough room to work at a glance.
Expected improvement: clearer mobile decision-making and fewer abandoned visits before contact.
Your website, honestly assessed
We will review the first impression, the mobile path, and the places prospective customers lose confidence—then recommend the most practical rescue route.
Request a rescue audit